Marketing Specialist

ZRT Laboratory

• Led integrated marketing strategies for B2BC healthcare audiences, aligning messaging, channels, and content to improve campaign cohesion and lead conversion.
• Redesigned the customer lifecycle journey to improve onboarding, engagement, and retention and trained cross functional team members to operationalize and sustain the improvements.
• Developed go-to-market strategies by collaborating with cross-functional teams and gathering customer insights to guide the development of new products and services.
• Built strategic partnerships with influencer doctors and researchers through a year-long webinar series, growing attendance by 128% over 6 months.
• Managed social media accounts and executed targeted organic and paid campaigns, using A/B testing to refine creative and increase audience by 40%.
• Created multi-channel content campaigns (email, social media, webinars, and blogs) to drive engagement and advance the mission of healthcare education.
• Developed a 30-day post-event lead nurture email campaign to maximize engagement and conversion.
• Launched internal communications system (newsletter, an intranet platform, and project management) to strengthen culture and improve cross-team visibility.

Integrated Marketing Supervisor I Mar. 2019 – Sept. 2023

The Chariot Group and The STRIVE Group

• Created a successful marketing program that brought together branding across different platforms with business partners like Logitech, SMART Technologies, OMNIA Partners, and more.
• Managed an email marketing campaign that sent out 400k communications each month with a 98% deliverability rate.
• Led various digital marketing activities such as website development, database management, B2B e-commerce support, and third-party websites.
• Organized and participated in events like tradeshows, webinars, and workshops.
• Contributed to the production of STRIVE Magazine, overseeing advertisements, editing, creative work, and content writing.

Group Sales and Events Manager I Oct. 2017 – Dec. 2018

Columbia Hospitality, Inc: Semiahmoo Resort, Golf & Spa

• Exceeded annual average sales goals by 10%.
• Managed corporate and social events from 10 – 300 people.
• Maintained high customer satisfaction through prompt problem solving and feedback.
• Generated new business opportunities and enhanced brand awareness through targeted promotions.
• Collaborated with a wide range of clients to ensure all event requirements were met.

Outreach and Development Specialist I Mar. 2017 – Oct. 2017

Brigid Collins Family Support Center

• Supported development efforts through corporate sponsorship and major donor outreach.
• Organized fundraising events, staff retreats, and trainings. Also promoted organization at community outreach benefits.

Sales and Events Coordinator I Aug. 2016 – Mar. 2017

Columbia Hospitality, Inc. : Bell Harbor International Conference Center

• Administered event management systems, learned specialized programs to support team, and conducted field marketing at trade shows and marketing events.