Healthcare Webinar Series
Designed and executed a year-long educational webinar series featuring doctors, researchers, and hormone health experts to engage healthcare providers and strengthen ZRT Laboratory’s thought leadership.
Event Strategy & Execution:
- Built a content calendar aligning topics with provider needs, seasonal health themes, and marketing campaigns
- Managed speaker contracts, scheduling, and collaboration agreements with expert facilitators
- Implemented Livestorm as the webinar platform for streamlined registration and hosting
- Launched social media giveaway campaigns to drive registrations: free testing kits for the first 100 registrants and book giveaways from presenters for new followers
- Promoted events via newsletters, targeted email campaigns, paid and organic social media, in-person activations, and partner channels with unique UTM codes
- Coordinated post-event strategy: distributing recordings to registrants, creating on-demand access through a gated lead generation form, and equipping collaborators to share content with their networks
Engagement Impact:
- Increased webinar attendance by 128% within 6 months
- Expanded brand reach and credibility through co-promotion with expert collaborators
- Captured additional leads and extended campaign lifecycle with gated post-event access
Tradeshow Booth Refresh – Healthcare Industry
Identified opportunities to improve the attendee experience at trade shows and on-site events, and led the development of a refreshed booth design to better engage healthcare providers.
Event Strategy & Execution:
- Attended events to analyze booth traffic, observe customer behavior, and identify opportunities for a more engaging experience
- Designed new booth materials including signage, educational resources, and interactive touchpoints to streamline the provider journey and highlight key offerings
- Created a post-event email campaign in HubSpot to follow up with attendees, personalize messaging with the event name and date, and drive account sign-ups or sales calls
- Coordinated with internal teams to align booth messaging with broader marketing campaigns
Engagement Impact:
- Improved the customer journey at events through more intuitive booth design and clear messaging
- Increased post-event engagement and sales meetings through automated follow-up campaigns
- Provided a scalable framework for future events and booth designs
Event Sales & Management – Hospitality Industry
Managed end-to-end event sales and onsite execution for a luxury resort, delivering exceptional client experiences while driving revenue growth.
Key Contributions:
- Sales & Revenue Growth: Exceeded annual sales goals by 10% through a combination of inside and outside sales, leveraging CRM software to streamline pipelines and prioritize opportunities
- Proposal & Contract Management: Developed proposals, contracts, banquet event orders, and event packages to support growth and client satisfaction
- Onsite Event Coordination: Managed events from start to finish, coordinating with clients, vendors, and suppliers to ensure adherence to budget, timeline, and quality standards
- Client Experience: Built strong relationships with clients to understand needs and create personalized event solutions
Results:
- Delivered measurable revenue growth while maintaining high levels of client satisfaction
- Streamlined sales and event management processes through CRM utilization
- Enhanced overall event execution, leading to repeat business and referrals
Kelsey Richardson 